If you’ve been following me for a while, you know I wear many hats – community and economic development specialist, project consultant, grant writer, intentional living advocate, journal author, and self-care enthusiast. Oh, and let’s not forget working mom and lover of good skincare! (Because honestly, everything feels more doable with a good moisturizer and a little SPF.)
Needless to say, my brand has been a bit… let’s call it ‘multi-passionate’ (which is a fun way of saying ‘a little all over the place‘). For a long time, I tried to keep my different roles separate, almost like I had different identities depending on who I was talking to.
💼 Talking to a corporate contact? Focus on strategy and funding.
🧘♀️ Chatting with my self-care community? Let’s talk mindfulness and balance.
📓 Sharing journaling and intentional living tips? That’s a whole different vibe.
But here’s the thing – all of these pieces are part of who I am and how I help people. The way I approach business, community impact, and personal growth is all connected. So why was I working so hard to keep them apart?
Why I’m Rebranding
As I continue growing, I’ve realized that I need a clearer, more aligned way to show up in the world – one that fully reflects who I am, what I do, and how I can help others. I don’t want people to have to “figure out” my brand. I want it to be obvious, engaging, and real.
At my core, I believe in intentional choices – whether in business, community growth, or personal well-being. I want my brand to reflect that, so instead of separating everything, I’m bringing it all together under one cohesive message:
Helping communities, organizations, and individuals grow with strategy, intention, and impact.
This rebrand isn’t about changing what I do – it’s about owning it and presenting it in a way that feels effortless and exciting (cue happy dance).
Because let’s be real – you can’t grow a thriving community, organization, or career if you’re running on empty. I want to help organizations and individuals make strategic decisions while also prioritizing balance and well-being. No more burnout, no more disjointed messaging – just aligned action and intentional choices.
My Core Themes Moving Forward
Instead of trying to juggle multiple separate brands, I’m focusing on a few key themes that reflect everything I love:
✔️ Community & Economic Development → Strategy, funding, impact, and all things big-picture growth.
✔️ Intentional Living & Mindset → Business, productivity, and the mindset shifts that make it all work.
✔️ Wellness & Self-Care → Because burnout isn’t cute, self-care is crucial and sustainability matters in business and life.
✔️ Strategic Growth & Professional Development → Helping others build sustainable success through smart choices and aligned action.
The End Goal?
By the time I’m done, I want my brand to feel:
✅ Aligned – Everything fits together effortlessly
✅ Clear – People immediately understand what I do and how I can help
✅ Impactful – My work creates meaningful change
✅ Fun & Engaging – Because I want to enjoy this process, too! 🙂
I also want to create deeper connections with my audience, have more fun with my content, and fully own my brand – without feeling like I have to choose just one lane.
So, here’s to the next chapter!
If you’ve ever thought about rebranding, what’s stopping you? Let’s chat in the comments – I’d love to hear your thoughts! 👇💬
— Tara Zeller
Helping communities, organizations, and individuals grow with strategy, intention, and impact.
http://www.tarazeller.ca | @tarajzeller
TARA ZELLER 